Setting Standards
I’ve worked for or with huge organisations including…
Hi, I am Al and I am one of the very fortunate people who has turned my passion into my profession. Having been fascinated by the human body and its infinite abilities since a young child, I have able to see how the body changes and adapts to all stimuli throughout my life in sport.
I have worked with Premier League footballers, World Cup winning Rugby Union players, Olympic champions from multiple sports, Tour de France winners, Formula 1 drivers… I could go on, but I’ll stop there.
I am currently a consultant with the England Football Team, a role which allows me to travel the world whilst being responsible for the health and wellbeing of some of the world’s best footballers.
Every body is different, and what works for one will not always work for another, but the principles of human performance remain the same regardless of the athlete, or sport, or person. These principles have been learned over a lifetime in sport, a lifetime of trial and error, and it for this reason i wanted to make these principles available to everyone.
To allow everyone to fulfil their goal, their own World Cup victory, their own Tour de France.



